The Bicentennial Production Design - Can we just give a standing ovation to the 1976 Academy for giving the award to a contemporary movie? They had a Western, a period drama about the theatre...
Tuesday, August 30, 2011
Listen Hollywood, people don't need your help here. We all know human beings are meant to have facial features. We're meant to have dimples, maybe a bit of acne scars, or even, dare I say, a wrinkle. What we're not supposed to look like is our own Madame Tussauds Wax Museum lookalike. It's just weird, and frankly you're freaking us all out by trying to act as if that's what we really want. Nobody is every going to look at this freaky, emotionless, colorless, pale, being who vaguely resembles creamy peanut butter and think "well, that's how I define attractive." Alright, maybe some people will, but they're crazy and I dare say by marketing to them you're seriously walking the thin line between what is right and what is just evil.
I know, I know, I shouldn't get so worked over these seemingly mundane and inconsequential things, but as a fan of posters and someone who is intrigued by the marketing process, I find them thoroughly frustrating. You see, what I find most interesting is why marketing people do what they do. What are they trying to appeal to? After all, nobody does marketing posters solely for the sake of artistic value. Which leads me to wonder - when they airbrush up these posters, who exactly are they designing them for? The die hard faithful would squeal excitement likes pigs on a farm if you just put up a poster of the title of the film in some catchy font on a black background. So you're not really doing it for them. Surely middle aged to elderly people aren't going to be that excited by seeing a blown up picture of someone their own age looking demonstrably younger than they do. Let alone seeing younger people than them looking even better than they ever did at their peak.